I wanted to work with my friend Alix and her partner Ali, who recently moved from New York City to Sonoma County. Ali, a seasoned chef and Alix, a brand and marketing expert, craft unique experiences in Northern California focused flour, water and wine. I had the pleasure to shoot their brand photos over two days in Sebastopol and Bodega Bay.

I wanted this promo to stand out and really connect with the art producers, photo editors and creative directors. So many times, print promos can actually be throw aways. To a select group, I sent the private label olive oil with my branding, a print booklet and also a hand written note. I think it’s important to connect on a personal level with each person you send to. Here is a glimpse of what I sent.

Booklet: Printed by Mixam,Designed by Melissa Faustine Chang.
Packing tape: Sticker Mule, Designed by Atelier Cho Thompson.
Branded card and label: Echelon, Designed by Atelier Cho Thompson.